“Evviva” is an Italian expression of celebration similar to "hooray!", generally used to commemorate a royal occasion or an event of high significance.  I first heard the word “Evviva” in Mozart’s opera “The Marriage of Figaro,” and the word stuck with me.  

For nearly twenty years I worked in the insurance business, starting a de novo agency, selling it, then working in the corporate insurance environment.  While I enjoyed helping clients, I found my greatest fulfillment in creating marketing strategies and re-tooling processes to gain efficiencies and create better return opportunities. During that same time I also invested a lot of time in political campaigns, including my own, developing strategies and helping to shape public policy.  Politics became, as my wife said, "an incurable disease." 

One day I had a sort of personal awakening and decided that I needed to get out of my corporate box and take on a new, invigorating endeavor.  As I thought about the things I enjoyed most, politics, creating business strategies and improving efficiencies, I realized that together they were a valuable and marketable quantity.  I also had some dreams I wanted to chase; such as singing and performing with my daughter and son.  I knew it was time to break out of the box.

Too many people spend their lives in jobs of necessity and never get the chance to chase a dream or feel the wind in their face.  I needed an adventure and a challenge that would spring me out of bed each morning, cause my heart to race, and help me use some creativity and ingenuity to make success happen.

When I embarked on my new venture, I wanted to select a name for my business that would be unique, would evoke curiosity, and would properly define and celebrate the excitement and enthusiasm I felt for my new journey. Evviva Enterprises, Inc., is the result of that decision.

I would encourage anyone with a dream to not only get out of their box, but then take their box out and stomp on it, burn it, and scatter its ashes on the winds of change.  It will give you something to celebrate.

Evviva!  Evviva!  Evviva!